What is Quibi?
Quibi is a streaming service for short-form entertainment, founded by Jeffrey Katzenberg, who was the chairman of Disney during its animation renaissance in the 1990s, and Meg Whitman, also a former Disney exec, who has also been in charge of DreamWorks, Procter & Gamble, Hasbro, eBay, and Hewlett Packard. It markets itself as a new form of content consumption, creating "snackable" series and films each told via multiple short chapters. It's not available yet, but has recently been making headlines for attracting big names in Hollywood, from Jason Blum, Steven Soderbergh, Chrissy Teigen, and a bunch more people, to produce and star in these quick hits.
What does Quibi mean?
"Quibi" stands for "quick bites" -- that is, very, very short-form content that is easily consumable in one sitting -- made to "fit perfectly into any moment of your day," as the website tells us. It's the future the digital age promised! Whole shows designed just for millennials and their notoriously short attention spans. Am I wrong?
When will it launch?
It's set to launch on April 6, 2020, and it has two payment tiers: $4.99 with short ads, and $7.99 without them. This makes Quibi a big competitor of Apple TV+, also priced at $4.99 per month, and the likes of Netflix or Disney+, whose cheapest tiers are still not as cheap as $5.
How can I use it?
It's designed to be mobile-only -- that is, on your phones and tablets and that's it -- for the foreseeable future. At first Katzenberg and Whitman said they'd try a "mobile-first" approach with a TV component later on, but it looks like they're sticking to an app format. To do this, they've been hiring people from Instagram and Snapchat -- two apps that have pioneered short-form story content across their platforms through IGTV and Snap Originals. Quibi's chief product officer is Tom Conrad, formerly Snap's VP of product. (One of its series in production is a Social Network-style show about the creation of Snapchat.)
The mobile-only format allows Quibi to experiment with form: It will support both horizontal and vertical video and allow its users to switch between the two in the same video. Producers have also considered vertical video formats, which would make some shots look like the video and FaceTime you get on a smartphone screen (see below example).